The Way Good
Things Are Done.
For Brands That Live Outside the Lines.
Colorful branding and photography for outdoorsy brands and travel destinations that do things their own way.
Latest Work
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![An image of The Float House]()
Camp Sprout
Logo + Branding
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![Lip Ripper Fishing Logo]()
Lip Ripper Fishing
Logo + Branding, Publication Design, Brand Photography
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![An image of Greenspacing.]()
Everfolk
Logo + Branding
The Goods
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Primary Logo Design (includes two rounds of revision)
Typography + Color Palette
Brand Style Guide
Pattern
$1,000
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Photoshoots are 100% customizable to each client. Sessions can be anywhere from 45 minutes to a half-day. Prices start at $450.
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Whether it’s a magazine, media guide, or anything in between, we have you covered! Pricing varies by project.
Gina, Custer State Park Resort
“You are a tremendous talent and it is like a breath of fresh air every time you come out.”
Nick, Lip Ripper Fishing
“Working with Allie is the best choice I made for both building, and growing my brand.”
I’m Allie — the creative behind Waygood Brand Co.
I grew up in Minnesota, usually outside — hiking trails, kayaking lakes, and documenting it all with my camera in hand.
After college, I landed what felt like a dream job as a graphic designer and photographer for South Dakota Game, Fish & Parks. It blended my creativity with my passion for the outdoors — but deep down, I knew I was meant to build something of my own.
I started Waygood Brand Co. to help outdoor brands and travel destinations build identities that are both unique and strategic. I combine thoughtful brand design with custom brand photography to create cohesive, eye-catching designs that connect with your audience and grow your business — whether you’re launching a new venture or leveling up your current business.
For brands or destinations that live outside the lines, I’d love to help you bring your ideas to life — and make sure it looks as good as it feels. That’s the way good things are done.
